Shard Speaks To WWS Magazine

18 December 2010 | Shard,Uncatergorized | Tags: , , ,

Tell us about where you are from and how you got to this position today.

I’m from Jersey City, NJ. I was 5 when my uncle brought me on stage with him at the Apollo and since then I’ve been addicted to this life of entertainment; and everyday I make sure I give my all.

What are you currently working on and what can we expect to see?

I’m working on a few projects, I have the Code Red mixtape that I expect to release soon, I’m working on this Alpha 3 EP, the Alpha 3 is a Hip-Hop trio that I’m apart of, I’m not sure how much you guys are into history and such but Alpha has multiple meanings: the best, the beginning, as well as in Greek numerals it has the value of one, so its 3 talented artists that come together to form a group, with only one goal in mind and that’s to be the best of the best. Then there’s a compilation that features alot of talented artists from Jersey, I, as well as the Alpha 3, just recently wrapped up. And last but not least, I’m forever working on building my brand, all day and everyday.

What is one of the most drastic changes you’ve made about yourself in the last year?

I would say it’s not second guessing myself, for better or worse, because even through mistakes success can be had. And I’m such a hands on individual, but I believe I also surrounded myself with people that are talented and brilliant and it’s not a trust issue but I have to let go and let them handle what they’re good at so I focus on my task at hand. Tell us about one of the hardest challenges you had to face in the industry? I would say the hardest thing is convincing someone else of your vision because A&Rs usually see what’s now and not what could be, and they’re not wrong for that, but at the same time they’re jobs are on the line but when you’re building a brand, you always have to envision the future and usually that is met with sacrificing the instant gratification for the something greater.

What was one of the biggest set backs in your career and how did you bounce back?

It’s kinda funny and maybe I shouldn’t be revealing this but I’m a bit arrogant and I know that I make good music, but sometimes when an individual knows that they’re talented, they start to become lazy and content and when I realized that others also realized that, I knew I had to take it up a notch because at the end of the day, I’m nowhere close to where I should be and I had to take it back to the basics and put in even more work.

Check out the full interview at WWS Magazine

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